Brand Safety & Ad Fraud

Critical to today’s leading brands and publishers:

Ad fraud costs companies billions of dollars annually. eMarketer estimates in 2019 that $42 billion in ad spend was lost to
ad fraud worldwide, up 20% from 2018.
A lack of transparency around supply sources and fraudulent behavior have caused a loss of ad revenue for publishers and
wasted advertising dollars for brands.
Brand owners and others should play active roles in fighting fraud to help brands maintain control and safeguard their
advertising investments.
Global standards and industry-wide adoption will help protect brands, and ensure that their ads display where intended,
next to the right content in a brand-safe environment.

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