Protecting Consumer Privacy And Enabling Responsible Data Use
Consumer trust is the lifeblood of digital media and brand loyalty. Our industry has grown quickly, with innovation outpacing
regulation. We must put consumer privacy protection first to enable a sustainable, free, and open internet.
- There is a proliferation of new privacy regulations around the world with impact on the way businesses operate and
potential fines for non-compliance: from the General Data Protection Regulation (GDPR) in the EU to the California
Consumer Privacy Act (CCPA) in the U.S. to new laws burgeoning in other countries and states. - Browsers are now competing directly on privacy features, and are introducing changes to third-party cookies that
impact targeting and personalization, measurement, attribution, frequency management, and more. - Advertisers spend millions every year on data products and services without sufficient safeguards around transparency
and quality of data.
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Standards, Specifications & Guidelines
- Accountability, Addressability, and Privacy
- Audience Taxonomy
- Ad Product Taxonomy
- Content Taxonomy
- Data Label
- GDPR Transparency & Consent Framework
- IAB CCPA Compliance Framework for Publishers & Technology Companies
- Project Rearc