Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other […]

Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity, transparency, and privacy conversations. We will also be discussing some of the foundational changes affecting our […]

This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@iabtechlab.com. As streaming services consumption explodes, brands are looking to OTT/CTV channels to reach their audiences. Combined with the […]

Don't miss Amit Shetty, Senior Director, Video & Audio Products at IAB Tech Lab session, Against Ad Fraud and Towards Transparency. Familiarizing publishers with anti-ad fraud initiatives. Building transparency in the digital advertising ecosystem including the supply-side. Minimizing opportunities for ad fraud by identifying loopholes.

Join IAB Europe for a guest webinar with IAB Tech Lab to find out how Apple IDFA and other ID changes could impact our industry. The sunset of third-party cookies and Privacy Sandbox have been dominating discussions since the start of the year, but the conversation around user identity has […]

  Date: April 27 & 28, 2021 Time: 3 PM CET/9 AM EDT/6 AM PDT* Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get […]