Blog Posts
CTV Advertising Standards: IAB Tech Lab Standards & Guidance
Learning from History: How Digital Media Standards Can Support Healthy Growth of CTV In my last blog post, we talked about the critical “CTV vs. OTT” debate. Let’s now talk about what IAB Tech Lab and its members and partners have been doing to better support the connected TV (CTV) […]
Privacy, Data, and Identity for CTV Advertising
Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: The details: The key to good ad experiences is being able to deliver the most relevant and engaging ads to the right people. The challenge of course is that this has to be […]
Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy
IAB Tech Lab Board Members Call on Industry to Support Open Standards NEW YORK — September 15, 2020– As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc […]
Apple watchOS Duplicates Podcast Downloads Resulting in Inflated Reporting: Filtering Guidance
Updated on October 14, 2020 to provide more specific user agent strings. Concerns have recently been raised about Apple’s watchOS Podcasts app. Downloads to an Apple Watch device appear to be duplicative of downloads to a user’s iPhone after the watch performs its synching cycle. This outcome could result in […]
IAB Tech Lab, Project Rearc, and the Partnership for Responsible Addressable Media
Leading trade associations and companies representing every sector of the global advertising industry, including IAB and IAB Tech Lab, have joined together to launch the Partnership for Responsible Addressable Media. The partnership is similarly focused on the future of addressability for our industry, and it will build on relevant work […]