Project Rearc Webinars

With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization.

IAB Tech Lab is orchestrating a collaborative process to educate member and non-member stakeholders, and to facilitate global input into the development of new technical standards and guidelines driving “privacy by default” addressable advertising and measurement. We acknowledge and encourage the many critical business and policy conversations taking place across all stakeholder groups. There are a number of ways for your teams globally to participate in the discussion – from business, policy, and technology perspectives.


IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.