|Open Video Viewability Code||View the Demo|
A single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards and exposed to broad technical review. The technology is distributed openly, free of cost.
Open Video Viewability Charter
As corporate citizens of the digital video ecosystem, we are advocates of transparent advertising transactions. We believe in the open development of a single common technology for measuring video viewability.
As corporate citizens of the digital video ecosystem, we are advocates of transparent and trustworthy advertising transactions. As such, we believe digital video advertisers should have their ads delivered in a manner that is viewable to their target audience.
Further, we believe in the open development of a single common technology for measuring the viewability of digital video advertising. We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies. Our community favors a broadly available, merit-based open approach that ensures a common, agnostic approach to digital video advertising viewability measurement.
- The digital video advertising ecosystem will benefit from a single open-source technology for measuring ad viewability that is aligned with commonly agreed upon industry standards and that is exposed to broad technical review. We will distribute our technology openly, free of cost and subject it to industry-wide technical review.
- The primary goal of the Open Video Viewability community shall be to create a single open-source viewability measurement technology standard. The community will not define video viewability industry standards, but will actively cooperate with various industry organizations to support the definition of an industry accepted viewability standard.
Open Video Viewability Founders
Founding Members of OpenVV include TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange.
Developed by the Open Video Viewability (OpenVV) Working Group
IAB Tech Lab Contact
Senior Director, Product and Research & Development