Tag: advanced-tv
CTV Ad Ops Grows Up:From Promising Capabilities to Repeatable Operations
IAB Tech Lab’s Director of Product for Advanced TV recaps the recent CTV Ad Ops Workshop covering CTV Ad Formats, Live Events and more
Ready For Primetime: Video Ad Guidelines
Why we are updating the Ad Format Guidelines for Digital Video and CTV to reflect advances in streaming
CTV Graduates, Definitions Still Matter. What’s in a Name?
What’s in a Name when it comes to today’s TV? The maturity of Streaming, CTV, and OTT makes them all now “television”
Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap
At IAB Tech Lab, our 2026 Roadmap is designed to turn industry disruption into a durable foundation
The Living Room’s Front Page: Why Home Screen Ads Matter
IAB Tech Lab Member Telly explains the high value proposition of Home Screen Ads in the CTV and Streaming universe
A New Chapter for a Maturing Medium at I Want My CTV 2025
New IAB Tech Lab Advanced TV Product Lead Brad Pipkin’s shares his takeaways from our 2025 I Want my CTV event in NYC
How we got to the CTV Ad Portfolio
How we got from Ad Format Hero to the CTV Ad Portfolio and standardizing ad creative for CTV
What’s Next for Connected TV Advertising
Check out key takeaways from IAB Tech Lab’s Streaming and CTV Ad Ops Workshop in August 2025
Introducing UniversalAdId Support in OM SDK
OM SDK now supports the ACIF Universal Ad ID field. Find out how!
Who’s got the (Creative) Ad ID?
Defining the Responsibilities and Benefits of ACIF adoption for All CTV supply chain Stakeholders