Tag: agentic
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
AAMP 2.0 Release Brings Transaction-ready Buyer and Seller Agent SDKs
The AAMP 2.0 release includes Buyer and Seller Agent SDKs expanding to handle deals, further campaign automation and Agentic Audiences
The Contract Layer for Agentic Advertising
Why the OpenDirect Standard is the core foundation for direct sales transactions in an Agentic Advertising ecosystem
Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap
At IAB Tech Lab, our 2026 Roadmap is designed to turn industry disruption into a durable foundation
As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising
AAMP Two Months In: Progress Report
Update on what the Agentic Advertising Management Protocols (AAMP) has delivered in just 2 months
Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols
Framing the Agentic Advertising Management Protocols (AAMP) Initiative
Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
IAB Tech Lab CEO on Agentic Advertising and the role of Standards in an Agentic ecosystem
Breaking Down the Walls: IAB Tech Lab’s Blueprint for Containerized, Agent-Powered Advertising
How IAB Tech Lab’s Agentic Real Time Framework lays the foundation for agent-powered advertising