Tag: agentic
Why we’re bringing Agentic Advertising into Media Planning with OpenProposal
Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders
Rewriting ads.txt Won’t Save You (But Reading It Might)
Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object
The Agentic Shift Is Already Happening Inside Publisher Operations
The CEO of Burt Intelligence discusses the agentic shift that is already happening in publisher operations.
Clarifying the AAMP Scope: Why So Many AAMP vs. AdCP Comparisons Miss the Mark
In the last few months, I have come across multiple articles, social media posts and event fireside chats that completely miss the mark on the scope of the IAB Tech Lab’s Agentic Ad Management Protocols, also known as AAMP. Usually, they all sound like a straw man designed around presumed […]
A Milestone for the Agentic Advertising Ecosystem
The Agentic Real Time Framework (ARTF) v1.0 is now FINAL and ready for early adopters to fully implement
Agentic Advertising Matures with AAMP 2.3
AAMP 2.3 matures Agentic Advertising with Enterprise-Grade deployment and interoperability alongside built in trust and governance
The Agentic Web Is Here and It Needs Standards Too
What you missed at the SOLD OUT Tech Lab Summit: Welcome to the Agentic Web on May 28 in NYC
Announcing Tech Lab’s 2026 Service Excellence Awards
Find out who earned 2026 Service Excellence Awards at Tech Lab Summit on May 28 and how they make the ecosystem stronger
The Architecture Behind Trustworthy AI Agents in Advertising
In Agentic Advertising trust will matter. The AAMP SDKs have the architecture that provides it.
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising