Tag: agentic
A Milestone for the Agentic Advertising Ecosystem
The Agentic Real Time Framework (ARTF) v1.0 is now FINAL and ready for early adopters to fully implement
Agentic Advertising Matures with AAMP 2.3
AAMP 2.3 matures Agentic Advertising with Enterprise-Grade deployment and interoperability alongside built in trust and governance
The Agentic Web Is Here and It Needs Standards Too
What you missed at the SOLD OUT Tech Lab Summit: Welcome to the Agentic Web on May 28 in NYC
Announcing Tech Lab’s 2026 Service Excellence Awards
Find out who earned 2026 Service Excellence Awards at Tech Lab Summit on May 28 and how they make the ecosystem stronger
The Architecture Behind Trustworthy AI Agents in Advertising
In Agentic Advertising trust will matter. The AAMP SDKs have the architecture that provides it.
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
AAMP 2.0 Release Brings Transaction-ready Buyer and Seller Agent SDKs
The AAMP 2.0 release includes Buyer and Seller Agent SDKs expanding to handle deals, further campaign automation and Agentic Audiences
The Contract Layer for Agentic Advertising
Why the OpenDirect Standard is the core foundation for direct sales transactions in an Agentic Advertising ecosystem
Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap
At IAB Tech Lab, our 2026 Roadmap is designed to turn industry disruption into a durable foundation
As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising