Tag: agentic
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
IAB Tech Lab CEO on Agentic Advertising and the role of Standards in an Agentic ecosystem
Breaking Down the Walls: IAB Tech Lab’s Blueprint for Containerized, Agent-Powered Advertising
How IAB Tech Lab’s Agentic RTB Framework lays the foundation for agent-powered advertising
Data Standards for the Agentic Age
Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)