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In the meantime, check out the AAMP, and Agentic Advertising resources below.

Check out our Latest Updates:

• 
  From PDFs to Pull Requests
  We are moving the primary “source of truth” from PDFs to GitHub. This post explains why. (And yes, AI is part of the reason!)
• 
  The 400-Millisecond History: How Seventy Years of AI Built Modern Advertising
  A history of AI in advertising and the lessons it can teach us about the need for standards in the agentic advertising future
• 
  Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
  Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising