With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization. Open to Tech Lab members and non-members, the Rearc Task Force is the center of the many critical business and policy conversations globally, which ultimately inform the development of new technical standards and guidelines driving “privacy by default” advertising. We’ll employ a structured process, bi-weekly meetings and regular updates to coordinate and socialize input from a diverse set of stakeholders and working groups globally, involving the publisher/buyer/platform communities, specialized trade groups, consumer advocacy / NGOs, and other international bodies.
If you are interested in joining this task force please sign up below:
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To get involved in other Rearc working groups please click here.