Author: jarrett
2023 OM SDK Compliance Update
Welcome back everyone! Things here at Tech Lab are back in full swing for 2023; and looking at the year just gone, there’s no doubt that 2022 was a brilliant year for the Open Measurement Software Development Kit (OM SDK) initiative. In 2022 we celebrated an additional 20 new certified […]
First Companies Achieve Seal of Compliance for Open Measurement for Web Video SDK
The IAB Tech Lab’s Open Measurement for Web Video SDK (OM Web Video SDK) launched to provide a standardized way to collect and report viewability measurement in web video advertising. Viewability measurement has been a long-standing challenge in the video advertising ecosystem and OM for Web Video paves the way […]
IAB Tech Lab’s Compliance Registry Welcomes Alliance for Audited Media’s Digital Publisher Audit
IAB Tech Lab Compliance Programs have been operating since 2018 to help companies earn credibility for adhering to a set of global industry technical standards in the digital advertising supply chain. While Tech Lab operates several compliance programs to support our standards, we also know that there are other organizations […]
Fast-Tracking Open Measurement SDK Compliance
In this blog post, we will cover how to successfully submit your mobile app to the IAB Tech Lab for Open Measurement SDK (OM SDK) compliance program and explain how to fast-track the certification process. The certification process typically takes 3-4 weeks, however, the timeline can be reduced or increased […]