REARC: Build for Privacy Series

Rachel is a Principal Architect and Field CTO at Snowflake specializing in Data Clean Room. As a clean room specialist, Rachel enables Snowflake’s customers, partners, and sales engineering teams on Snowflake’s unique  solutions.  She has been working in the data technology field for 25 years, and is a published author in BI technology (Microsoft PerformancePoint for Dummies, 2008). Rachel shares multiple patents for Snowflake Data Clean Room with her DCR Colleagues.

As the Senior Vice President of Activations and Addressability at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives. 

Devon is the Vice President, Product Marketing at InfoSum. Joining at the start of 2022, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity, privacy, and security. 

Devon has more than 14 years of experience helping the world’s top brands, agencies, publishers, platforms, and walled gardens build better data-driven strategies. Prior to InfoSum, Devon was the Senior Director of  Product Marketing at Neustar, a TransUnion company, leading go-to-market efforts across their Marketing Solutions business including identity resolution, data management, activation, measurement, and privacy/cookieless solutions.

Chuck Ennis is the Vice President and General Manager of Scanbuy’s Data business.

He is a both a data privacy advocate and data-driven marketing evangelist within AdTech/MarTech.  As the Addressability and Accountability paradigms in these industries recalibrate to privacy-first principles, Chuck works with all ecosystem stakeholders to align emerging data- and tech-stack standards for the common good. 

Scanbuy is a CPG industry leader in mobile engagement, working with innovative CPG brands to drive consumer growth, retention, and brand equity.  In complementary fashion, Scanbuy Data works with leading CPG Agencies on targeting/activation marketing campaigns, as well as a wide variety of emerging use cases where the highest quality data is required.  Scanbuy’s data is used in dozens of CPG Agencies across thousands of targeting/activation campaigns each month.

As Habu’s Chief Customer Officer, Ted oversees the company’s customer
engagements end-to-end, starting with solution design and continuing all the way
through implementation and value delivery. Habu is redefining how companies
work with data – building software that puts privacy first and delivers on business
outcomes. Ted leads Habu’s pre-sales Solution Engineering team, as well as its
post-sale Customer Success and Analytics functions. He brings over a decade of
experience advising the world’s leading brands on how they can better leverage
data and technology. Based in New York City, Ted is always eager to brainstorm
and problem solve with customers, partners and prospects.

Previously, Ted led Customer Success and Professional Services for the
Salesforce Marketing Cloud’s Data & Identity products, overseeing a portfolio of
350 customers and a team of over 50 expert consultants. Ted joined Salesforce
in 2016, via the Krux acquisition, where he had held similar leadership roles in
client services. He arrived at Krux after stints in consulting and business
development within IBM’s media practice.

Arielle is UM’s Chief Privacy Officer. The visionary behind UM’s Privacy and Responsibility Practice and the agency’s leading expert on privacy, she has played a key role in cementing UM’s standing as the industry leader in privacy and brand safety. During her tenure at UM, Arielle has developed industry-leading work for clients, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce. During her tenure at UM, Arielle has developed industry-leading work for clients, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce.

Arielle was recently inducted into the 2021 AAF Hall of Achievement. Arielle has also been recognized as a Crain’s New York Business “20 in their 20s” and named a 2021 Cynopsis “Top Women in Media.”

Donna Hamilton is a highly skilled data strategist and a catalyst for innovation. Her thought leadership and commitment has led Alliant’s digital transformation, enabling marketers to diversify their efforts with a range of multichannel data solutions. She continues to evolve Alliant’s product suite and drive client success by constantly improving upon solutions, developing strategic partnerships, and ensuring the compliant use of data.

Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services, and is a member of the WFA Halo Industry Technical Advisory Group.

Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of PETs, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.

Jessica Lee co-chairs Loeb & Loeb’s Privacy, Security & Data Innovations practice. Jessica helps companies in the U.S. and around the world launch, market and monetize their digital products and content. She provides strategic privacy counselling to clients who are leveraging data in connection with programmatic and addressable advertising, voice technology, location-based tracking, smart devices and wearables, as well as emerging technologies, such as artificial intelligence and facial recognition. Jessica has assisted dozens of organizations design their privacy programs and operationalize U.S. and international privacy and data security requirements, including the General Data Protection Regulation (“GDPR”), and, more recently, the California Consumer Privacy Act (“CCPA”) and upcoming state privacy laws. Jessica is the Chair of the Cyber Security & Surveillance Committee of the International Bar Association and sits on the IAPP’s Publications Advisory Board.  Jessica is a supporter of the arts and serves as the Vice-Chair of the Board of Weeksville Heritage Center and sits on the Board of Directors for the Laundromat Project and Musicians on Call.

Senior technology leader (Director/VP/CTO and Co-founder) with over 30 years of experience developing and architecting software and systems, building teams to support them and businesses to support them.

Scott joined ID5 in April 2018 and is the VP of Product and Operations. He works closely with customers to understand their challenges with identity, then designs product and services solutions that will benefit platforms, publishers, and consumers.

Prior to ID5, Scott spent almost 8 years at AppNexus where he led Services and Product Teams. While at AppNexus, he led the team that built Prebid.js, managed the technical and product deliverables for AppNexus’ most strategic client, and ran several product capabilities.

Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.

Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.

He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.

Robert Moakler is a quantitative researcher at Meta where he works on projects related to privacy, causal inference methodologies, and the impact of cross-channel marketing campaigns. He received his Ph.D. in Information Systems from the NYU Stern School of Business in 2017. While attending NYU, Robert worked at Integral Ad Science where he did applied data science research that developed methods for causal inference using large-scale digital data with a focus on advertising.

Brandon More is the Senior Engineering Manager on the Ad Marketplace team at CafeMedia. In his role, he’s responsible for leading technical implementations for auction mechanics and regulatory efforts.

He leverages over ten years of experience working in the ad tech industry as both an engineer and manager to strike a balance between user experience and ad revenue optimization for CafeMedia’s 4000+ creators. 

Jessica Reed serves as Vice President, Product Marketing & Content Strategy, NBCUniversal Advertising & Partnerships. In this role, they lead a cross-functional team of product marketers, designers, and technical communicators responsible for communicating the value proposition of NBCUniversal’s advertising data, technology, and measurement solutions to advertising clients, prospects, internal stakeholders, and the greater NBCUniversal organization.

Jessica has more than 20 years of experience in technology. Prior to joining NBCU, they led technical communications, product marketing, and content strategy for a variety of startups. Most recently, Jessica was at Borderfree, a full-service global ecommerce provider acquired by Pitney Bowes in 2015. Before Borderfree, they spent more than six years in ad tech, first at Mediaocean (formerly Donovan Data Systems) and later at Maxifier.

Jessica is heavily involved in diversity, equity, inclusion, and accessibility efforts at NBCU, serving as a member of the inaugural Advertising & Partnerships DEI Council, the Advertising & Partnerships Empowerment & Inclusion Council, and the NBCUniversal Accessibility Design Guild, as well as Chief Story Officer for NBCU’s BOLD (Building Opportunities for Leadership & Diversity) initiative and Communications Chair for the New York City chapter of the Out@NBCUniversal employee resource group.

Jessica holds a BA in English and Creative Writing from Oberlin College and an MFA in Creative Writing from the City College of New York. Jessica prefers gender-neutral pronouns (they/them).

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.

Adam Solomon is Global Head of Privacy-Enhanced Data Collaboration Solutions for Advertising & Marketing at Amazon Web Services (AWS). Adam drives development and adoption of cloud-based solutions to help marketers, agencies, media platforms, and advertising/marketing technology companies address industry-wide challenges for consumer privacy, identity, and secure multi-party analytics. Adam has 24 years of experience in the advertising and marketing industry, and is co-inventor on seven issued U.S. patents for video advertising technology. His diverse experience includes leadership roles for product management and go-to-market teams at Paramount, Time Inc., Hearst, PebblePost, and Lotame. He is also a trained aerospace engineer and patent attorney.

Drew Stein is the Founder and CEO of Audigent, the leading data activation, curation, and identity platform, and has been its Chief Product Officer since its inception in 2018. He has been hands-on in pioneering the development of Audigent’s industry-leading private marketplace products, which include SmartPMPs, ContextualPMPs, and CognitivePMPs. A programmatic innovator, Drew is the architect of the industry’s first cookieless header bidding solution and Hadron ID, Audigent’s privacy-centric, cookieless identity framework. More recently, he has become a driving force behind many of the industry’s most prominent curated marketplaces – helping agencies, brands, and publishers develop consumer-friendly, high-performance programmatic solutions.

Passionate about data and AdTech, Drew brings over 15 years of years executive leadership and product experience to Audigent, having previously founded Dashbid – a video advertising SSP that ranked as the #2 fastest growing tech company in NYC by Crain’s 2016, as well as advising prominent venture and private equity firms in the ad tech space.

Drew started his career on the creative side of advertising, where he continues to be Chairman of a thriving suite of advertising production companies that he founded in 2004. An avid art fan, he is the Chairman & President of The Harriet & Esteban Vicente Foundation – a charitable foundation focused in furthering the arts. He is a proud alum of Northwestern University and Horace Mann.

I am a Senior Product Manager at AWS, and I’ve been at Amazon for 4.5 years.  Prior to AWS, I worked on new innovations on Amazon.com. Prior to Amazon, I worked in research and product development in government. I have an undergraduate degree in Engineering from the University of Toronto and MBA degree from MIT Sloan.

Timur Yarnall is CEO and co-founder of Neutronian, a SaaS company providing the industry’s most comprehensive approach to data privacy and quality verification. Using a standard evaluation framework, Neutronian produces independent data privacy “credit scores” and in-depth data quality certification. These solutions increase trust and transparency, provide marketers and brands with the verification they need to ensure data privacy and reward high-quality, privacy-compliant data providers for their efforts. 

Prior to founding Neutronian he was SVP, Corporate Development at Comscore (SCOR) after MdotLabs, the bot detection platform he co-founded, was acquired in 2014. While in this role he oversaw Comscore’s digital ad validation and activation solutions along with its programmatic platform partnerships. As CEO/co-founder of MdotLabs (founded in 2012) he helped build the leading provider of anti-fraud and campaign security tools for leading brands and platforms. Timur was also previously CEO/co-founder of Broadcast Interactive Media (BIM), a leading TV data services provider for hundreds of local broadcasters and media sites worldwide, including ABC, CBS, Fox, NBC, and Gannett. 

Timur earned his BS and MS in Mechanical Engineering from Stanford, with a focus on embedded systems.