IAB Tech Lab Innovation Day: Data Responsibility, The New Normal in a Consumer-centric World

 

 

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Join IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day, where we will dive into the technical, economic, and political future of the data supply-chain. You’ll be joined by other product, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment.

Agenda:

8:00am-9:00am
Registration/Breakfast

9:00 am – 9:20 am 
Opening Remarks: The New Normal and the Need to Re-architect Ourselves

Speakers
Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab
Dr. Neal Richter – Chief Data Scientist, SpotX

9:20 am – 9:50 am
“The Gathering Storm on Privacy”: GDPR, CCPA, and Federal Regulation (Privacy for America)

Speakers
Dave Grimaldi – Executive Vice President, Public Policy, IAB
Ari Levenfeld – Chief Privacy Officer, Quantcast
Danny Sepulveda – Vice President, Global Government Relations, MediaMath

9:50 am – 10:10 am
Unpacking the New TCF 2.0

Speakers
Grant Nelson – Product Manager, Privacy, Xandr

10:10 am – 10:30 am
The European Perspective on Navigating Privacy Regulation

Speakers
Daniel Green – Commercial Director, SVP Sales, AdForm

10:30 am – 10:50 am
CCPA – How to Think About Requirements on January 1

Speakers
Jennifer Kyla Derke – Director of Product, Programmatic and Data, IAB Tech Lab
Daniel Spring – Director of Product Management, Verizon Media
Jill Wittkopp – Senior Product Manager, Rakuten Marketing

10:50 am – 11:05 am
COFFEE BREAK

11:05 am – 11:25 am
Data, Power, Competition, and the Future of the Digital Economy

Speakers
Avery Gardiner – Senior Fellow, Center for Democracy & Technology

11:25 am – 11:45 am
Data Transparency: Unpacking the New Cross-industry Standard for Audience Data Labeling

Speakers
Randy Antin – Product Marketing, Head of Verticals, LiveRamp
Benjamin Dick – Product Director, Data, IAB Tech Lab
Gillian MacPherson – Vice President, Epsilon Data – Digital Strategy & Product, Epsilon
Dave Smith – Senior Vice President, Monetization & Yield, Pandora
Steve Silvers – General Manager & Vice President Product, Customer Experience, Neustar

11:45am – 12:05pm
Data Quality: Emerging Techniques to Validate Attribute Density + Accuracy

Speakers
Ted McConnell – Senior Vice President Business Development, Luc.id
Paul Donato – Chief Research Officer, The Advertising Research Foundation

12:05pm – 12:25pm 
Edge Computing vs. Cloud Computing in a Privacy-first World

Speakers
Joe Root – Chief Executive Officer, Permutive

12:25 pm – 12:45 pm
Transforming Mobile Personalization with Edge Computing

Speakers
Abhishek Sen – CEO & Co-Founder, NumberEight

12:45 pm – 1:45 pm
LUNCH

1:45 pm – 2:05 pm
Tech Lab’s Proposal for Enhanced Consumer Privacy & Accountability

Speakers
Jordan Mitchell – Senior Vice President, Membership & Operations, IAB Tech Lab

2:05 pm – 2:25 pm
Google Ads Proposal + Q&A: How to Give Users Transparency, Choice and Control Over Their Data

Speakers
Chetna Bindra – Senior Product Manager, Privacy, Google

2:25pm – 2:55pm
Competing Browser Worldviews: A Technical Discussion on Privacy Positions + Q&A

Speakers
Dr. Neal Richter – Chief Data Scientist, SpotX
Sam Tingleff – Chief Technology Officer, IAB Tech Lab

2:55 pm – 3:25 pm
The Crumbling Cookie: Can Universal IDs Help or Will We Need More?

Speakers
Will Doherty – Executive Vice President, Global Marketplace Development, Index Exchange
Scott Menzer – Co-Founder & VP, Product & Operations, ID5
Jordan Mitchell – Senior Vice President, Membership & Operations, IAB Tech Lab
Gruia Pitigoi-Aron – Vice President, Product, The Trade Desk
John Slocum – Vice President, DPM, MediaMath
Ronan Shields – Programmatic Editor, Adweek

3:25 PM – 3:40 PM
Coffee Break

3:40pm – 4:00pm
Blockchain: Emerging Applications

Speakers
Alanna Gombert – Head of Advertising Technology, ConsenSys

4:00pm – 4:20pm
Update on PrivacyChain: Operating Plan & Limited Partner Release

Speakers
Wendell Baker – Distinguished Architect, Targeting & Identity, Verizon Media

4:20 PM – 4:40 PM
The Evolution of CTV: Protocols, Audience and Content Data

Speakers
Jessica Berman, Senior Ad Tech Product Manager, SpotX

4:40 PM – 5:25 PM
Perspectives on Cross-Device & The Evolution of Targeting and Measurement

Speakers
Travis Clinger – Vice President, Strategic Partnerships, LiveRamp
Tamara Greasby – Director, Data Science, The Trade Desk
Ajit Thupil – Senior Vice President, Identity, Tapad

5:25 PM – 5:45 PM
Session TBA

5:45 PM – 5:50 PM
Closing Notes

Speakers
Benjamin Dick – Product Director, Data, IAB Tech Lab
Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab

 

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Inquire more about this event by e-mailing techlab@iabtechlab.com.