Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? The Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. ACIF's ad registration approach, similar to a UPC code, unlocks efficient campaign management and measurement for improved ROI. In […]
Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how […]
Join us on September 26, 2024 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2024 releases to date and what you should expect from the rest of the year. We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy […]
2024 has continued to challenge the digital advertising industry with ongoing privacy concerns and signal loss. Rapid changes in the landscape have even prompted us to update the name of this event since our sold-out NYC edition earlier this year due to recent announcements! Whatever the name, we are excited […]
This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB Tech Lab International Summit. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, the day’s discussions are bound to leave you […]
The Privacy Taxonomy is a universal taxonomy designed to standardize how privacy-related data elements, data usage, and data subjects are categorized across the digital media ecosystem. This foundational specification enables interoperability between systems, helping organizations uphold consumer privacy rights such as the right to delete, access, and correct personal data. […]
Unlock the Future of Television at I Want My CTV! IAB Tech Lab will assemble leading experts from the TV, digital video, and measurement industries. Our mission is to illuminate the current solutions that power the world of television and explore the groundbreaking technologies that are set to redefine the […]
There are 19 states (20 if you include Florida) in the U.S. that have enacted comprehensive data privacy laws, with some already in effect and others set to go into effect in 2025-2026. In this webinar, explore the latest developments in the Global Privacy Platform (GPP), which is designed to […]
IAB Tech Lab recently released Programmatic CTV Genre Guidance leveraging the Content Taxonomy, for public comment to make it easier for companies to upgrade their Taxonomies for Programmatic CTV Ads. In this webinar, Alexa Boncimino from Microsoft, and Tech Lab's Hillary Slattery and Katie Shell will lay out for you […]
Join Raymond Holton, IAB Tech Lab's Sr Director of Advanced TV alongside representatives from the US, UK and French Ad Creative Registries to talk about how the ACIF Validation API not only ensures creative integrity by validating the Creative ID, but can also add crucial metadata that can be used […]
IAB Tech Lab’s Privacy & Addressability event returns after sold out events in 2024. In an era where digital advertising faces increasing challenges from signal loss, regulatory pressures, and evolving consumer expectations, IAB Tech Lab’s “Signal Shift” brings together industry leaders to explore the cutting-edge solutions shaping the future of […]
Miguel Morales is joined by Edik, the GM of Privacy Cloud at Appsflyer to demonstrate how the now finalized ADMaP (Attribution Data Matching Protocol) specification enables advertisers and publishers to measure attributions using Privacy Enhancing Technologies (PETs) in a Data Clean Room (DCR) and protecting their user’s Personal Identifiable Information.
Join IAB Tech Lab's Sr Director of Privacy & Data Rowena Lam and Ethyca's CEO Cillian Kieran for a webinar discussing how to implement the recently finalized Privacy Taxonomy. They will explain how to take the Privacy Taxonomy from being a theoretical model to becoming a set of actionable steps, […]
IAB Tech Lab’s 2025 Summit takes you "Through the Looking Glass" to the new reality of digital advertising. We are bringing together industry leaders, from technology, product, and operations, to explore the cutting-edge solutions shaping the future of the industry and how it can maintain growth and relevance, in the […]
CTV is all-in on Live Events and IAB Tech Lab is making it scalable with the Live Events Ad Playbook (LEAP) initiative. Our Sr. Director, Programmatic, Product Management, Hillary Slattery is joined by not one, but TWO expert Directors of Product Management from Freewheel - Gregory Sogorka and Huiqiong Chen […]
Join the IAB Tech Lab for an transformative workshop, "Monetizing the Open Web in the Age of AI: IAB Tech Lab LLM Content Ingest API Framework for Publishers," designed to empower publishers in the AI-driven internet. Dive into the groundbreaking LLM Content Ingest API Framework, crafted to help publishers control […]
If you are an Ad Ops Leader in Streaming and CTV, then this is the workshop that you NEED to be at this August! We'll be discussing how you integrate IAB Tech Lab standards into your Ad Ops workflow, with practical tips and the information you need to understand why […]
Hillary Slattery, IAB Tech Lab's Sr. Director, Programmatic, Product Management, and steward of the OpenRTB spec, is joined by Chris Kane, the Founder and President of Jounce Media to discuss one of ad tech's hottest trends - Curation - and what IAB Tech Lab is cooking up with its Curation […]
Sept 11 in New York City! (Or in San Francisco on Sept 24 for the West Coasters!) This instructor-led, half-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to […]
Join the IAB Tech Lab for an transformative workshop, "Beyond the Browser: Taking back control with Trusted Server" Dive into the Trusted Server development status - how it interacts with the browser, with tools publishers use every day like Prebid Server, and other publisher vendors like ID solutions, Addressability providers, […]