Sponsored by:   The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… […]

Don't miss Amit Shetty, Senior Director, Video & Audio Products at IAB Tech Lab session, Against Ad Fraud and Towards Transparency. Familiarizing publishers with anti-ad fraud initiatives. Building transparency in the digital advertising ecosystem including the supply-side. Minimizing opportunities for ad fraud by identifying loopholes.

Join IAB Europe for a guest webinar with IAB Tech Lab to find out how Apple IDFA and other ID changes could impact our industry. The sunset of third-party cookies and Privacy Sandbox have been dominating discussions since the start of the year, but the conversation around user identity has […]

Take part in the third edition of the IAB AdTech Summit which will address digital marketing from the perspective of the future: #DIGITALNEWAGE The transformations initiated a few months ago within the industry herald a profound upheaval in the digital advertising market. The first steps towards a new digital age which […]

Open Measurement SDK for Web Video Available Now for Integration - Getting Started Webinars We invite you to join one of the Getting Started with Open Measurement for Web Video webinars. We’ll be giving an overview of everything you need to know about Open Measurement for Web Video including technical […]

    Join us on February 24, 2021 for the IAB Tech Lab’s Q1 2021 Council Meeting + Member Vote where we will discuss our 2020 outputs and 2021 roadmap with a core focus on our programmatic, privacy, measurement/experience and brand safety priorities for 2021. AGENDA 2:00-2:10pm - 2020 Industry Priorities Results […]

(This event has been programmed for attendees located in the Asia Pacific but is open to all.) Time (APAC): 09:00 India, 10:30 Jakarta, 11:30 Singapore, 14:30 PM Canberra (18th Mar 2021) Time (US): 23:30 Eastern, 20:30 Pacific (17th Mar 2021) This event will introduce attendees to an innovative approach using […]

Date: 8th Apr 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Canberra, 00:30 New York Context has always mattered in traditional mediums of advertising and now with privacy regulations and the anticipated disappearance of 3rd party cookies from digital, it is reemerging as a powerful enabler - not just […]

22nd Apr 2021: Time - 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Sydney, 00:30 Eastern (US Canada) 21 Apr 2021: Time - 21:30 Pacific Time (US Canada) The Trade Desk submitted Unified ID 2.0 (UID2). This submission, the first of its kind, put UID2 code on a path to be […]

  Date: April 27 & 28, 2021 Time: 3 PM CET/9 AM EDT/6 AM PDT* Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get […]

6th May 2021: Time – 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Sydney, 00:30 Eastern (US Canada) 5th May 2021: Time – 21:30 Pacific Time (US/Canada) In early 2020, Chrome announced its intent to remove support for third-party cookies, by the start of 2022. This has created a watershed inflexion […]

This virtual event on Connected TV (CTV) and video advertising will cover privacy, brand safety, ad fraud, delivery & sales, measurement, interactivity in CTV advertising. We will dive deeper into how foundational technologies ensure brand safe and viewable ads on CTV. Further, we will explore how to overcome challenges around […]