Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. […]
Sponsored by: The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… […]
On Thursday, August 20 from 8:30am-10:30am EST, we are partnering with IAB South Africa and their key partners to unpack Ad experiences and Measurement: Multi-Channel & Multi-Environment Attribution. Key Note Address will be delivered by our very own Angelina Eng, Vice President, Measurement & Attribution. The IAB Tech Lab engages […]
Sponsored by: The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… […]
Don't miss Amit Shetty, Senior Director, Video & Audio Products at IAB Tech Lab session, Against Ad Fraud and Towards Transparency. Familiarizing publishers with anti-ad fraud initiatives. Building transparency in the digital advertising ecosystem including the supply-side. Minimizing opportunities for ad fraud by identifying loopholes.
Please join us for an innovative, future-forward discussion on Wednesday, October 28, 2pm EDT. Co-hosted by the IAB Tech Lab, the global non-profit consortium, driving digital media standards, and Dstillery, your Custom Audience Solutions partner. We'll provide a fresh take on version 1 of the IAB Tech Lab’s Data […]
Join IAB Europe for a guest webinar with IAB Tech Lab to find out how Apple IDFA and other ID changes could impact our industry. The sunset of third-party cookies and Privacy Sandbox have been dominating discussions since the start of the year, but the conversation around user identity has […]
Take part in the third edition of the IAB AdTech Summit which will address digital marketing from the perspective of the future: #DIGITALNEWAGE The transformations initiated a few months ago within the industry herald a profound upheaval in the digital advertising market. The first steps towards a new digital age which […]
Open Measurement SDK for Web Video Available Now for Integration - Getting Started Webinars We invite you to join one of the Getting Started with Open Measurement for Web Video webinars. We’ll be giving an overview of everything you need to know about Open Measurement for Web Video including technical […]
Join us on February 24, 2021 for the IAB Tech Lab’s Q1 2021 Council Meeting + Member Vote where we will discuss our 2020 outputs and 2021 roadmap with a core focus on our programmatic, privacy, measurement/experience and brand safety priorities for 2021. AGENDA 2:00-2:10pm - 2020 Industry Priorities Results […]
(This event has been programmed for attendees located in the Asia Pacific but is open to all.) Time (APAC): 09:00 India, 10:30 Jakarta, 11:30 Singapore, 14:30 PM Canberra (18th Mar 2021) Time (US): 23:30 Eastern, 20:30 Pacific (17th Mar 2021) This event will introduce attendees to an innovative approach using […]
The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Attendees will […]
Date: 8th Apr 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Canberra, 00:30 New York Context has always mattered in traditional mediums of advertising and now with privacy regulations and the anticipated disappearance of 3rd party cookies from digital, it is reemerging as a powerful enabler - not just […]
While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner, or the OS platform. IAB Tech Lab has been working […]
(This event has been programmed for attendees located in European time zones but is open to all.) Join us for the IAB Tech Lab Addressability Solutions Roadshow on Thursday, April 15 from 3PM to 6PM BST/ 4PM to 7PM CET / 10AM to 1PM EDT. We will take a deep […]
22nd Apr 2021: Time - 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Sydney, 00:30 Eastern (US Canada) 21 Apr 2021: Time - 21:30 Pacific Time (US Canada) The Trade Desk submitted Unified ID 2.0 (UID2). This submission, the first of its kind, put UID2 code on a path to be […]
Date: April 27 & 28, 2021 Time: 3 PM CET/9 AM EDT/6 AM PDT* Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get […]
6th May 2021: Time – 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Sydney, 00:30 Eastern (US Canada) 5th May 2021: Time – 21:30 Pacific Time (US/Canada) In early 2020, Chrome announced its intent to remove support for third-party cookies, by the start of 2022. This has created a watershed inflexion […]
Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Wednesday, May 19 at 2PM ET/11AM PT. We will take a deep dive into the new portfolio of proposed standards and guidelines for addressability, accountability, and privacy. And we will discuss further how they each impact […]