With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, […]
Date: 4rd Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 3rd Aug 2021 Time: 21:30 Los Angeles With IAB Tech Lab's release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: […]
This event is currently live. If you have not registered yet, please click here to register now. Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Thursday, September 16 at 3PM ET/12PM PT. We will hear from Tech Lab’s new CEO, Anthony Katsur, learn […]
In today’s rapidly evolving digital landscape, the use of SDKs is ubiquitous, providing companies with the tools they need to enhance their applications. However, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech […]
The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV […]
Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? The Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. ACIF's ad registration approach, similar to a UPC code, unlocks efficient campaign management and measurement for improved ROI. In […]
The Privacy Taxonomy is a universal taxonomy designed to standardize how privacy-related data elements, data usage, and data subjects are categorized across the digital media ecosystem. This foundational specification enables interoperability between systems, helping organizations uphold consumer privacy rights such as the right to delete, access, and correct personal data. […]
There are 19 states (20 if you include Florida) in the U.S. that have enacted comprehensive data privacy laws, with some already in effect and others set to go into effect in 2025-2026. In this webinar, explore the latest developments in the Global Privacy Platform (GPP), which is designed to […]
IAB Tech Lab recently released Programmatic CTV Genre Guidance leveraging the Content Taxonomy, for public comment to make it easier for companies to upgrade their Taxonomies for Programmatic CTV Ads. In this webinar, Alexa Boncimino from Microsoft, and Tech Lab's Hillary Slattery and Katie Shell will lay out for you […]
Join Raymond Holton, IAB Tech Lab's Sr Director of Advanced TV alongside representatives from the US, UK and French Ad Creative Registries to talk about how the ACIF Validation API not only ensures creative integrity by validating the Creative ID, but can also add crucial metadata that can be used […]
Miguel Morales is joined by Edik, the GM of Privacy Cloud at Appsflyer to demonstrate how the now finalized ADMaP (Attribution Data Matching Protocol) specification enables advertisers and publishers to measure attributions using Privacy Enhancing Technologies (PETs) in a Data Clean Room (DCR) and protecting their user’s Personal Identifiable Information.
Join IAB Tech Lab's Sr Director of Privacy & Data Rowena Lam and Ethyca's CEO Cillian Kieran for a webinar discussing how to implement the recently finalized Privacy Taxonomy. They will explain how to take the Privacy Taxonomy from being a theoretical model to becoming a set of actionable steps, […]
Hillary Slattery, IAB Tech Lab's Sr. Director, Programmatic, Product Management, and steward of the OpenRTB spec, is joined by Chris Kane, the Founder and President of Jounce Media to discuss one of ad tech's hottest trends - Curation - and what IAB Tech Lab is cooking up with its Curation […]
Join IAB Tech Lab Privacy and Data lead, Rowena Lam, Kim Skovgaards from Usercentrics, and Adtech Industry Contributor Brian May for an essential webinar on the newest privacy standards updates critical for your company's compliance and industry readiness. We'll dive deep into Data Deletion Request Framework (DDRF) Version 2, focusing […]
Join IAB Tech Lab's Jill Wittkop and Barnaby Edwards, in conversation with Angie Carballo from DirectTV and Jon Levinson from Samsung Ads as they give a sneak peek of the CTV Ad Portfolio. This Portfolio has been derived from more than 100 submissions collected through the Ad Format Hero initiative, […]
The use of Agentic AI in digital advertising is all everyone in the ecosystem is talking about, but how will it really scale unless existing standards are part of its evolution. IAB Tech Lab's Anthony Katsur, Shailley Singh and Miguel Morales, along with Christian Carlsson from Liveramp, Dinesh Bhat from […]
IAB Tech Lab Taxonomies are a critical guardrail in ensuring that digital advertising partners speak the same language to each other, when trading audiences, ad products, and, above all, content. The Content Taxonomies have continued to evolve and expand as video has continued to grow, and the straightforward v1.0 is […]
Join us on February 17th at 1pm ET for a practical webinar on the Event and Conversion API (ECAPI)! This new specification is designed to standardize how marketing-related events and measurable outcomes are communicated across the digital advertising ecosystem. We’re excited to be joined by Google’s Senior Staff Software Engineer, […]
Securing Your CTV Ad Spend with OM SDK's Device Attestation Join Amazon Ads' Principal Product Manager, Vinod Panicker, and IAB Tech Lab's VP of Product, Jill Wittkopp, as they review OM SDK's recent developments. They will explore how the tool is moving beyond measurement and viewability to enable device fraud […]
AAMP-lifying Agentic Advertising with AAMP 2.0 The AAMP 2.0 release takes us from agentic concepts to practical agentic reality. What were previously reference implementations and frameworks, have become full-featured Buyer and Seller Agent SDKs. This webinar, led by Tech Lab CEO Anthony Katsur, alongside the AAMP Architects, Brian Tomasette, and […]