IAB Tech Lab owns and maintains a number of technical standards that are widely adopted and are foundational to the basic functions of digital advertising. These include standards that manage the communication protocols, ad delivery, standardized ad formats and more.
Standards, Specifications & Guidelines
- Ad Management API (creative approval API)
- Ad Product Taxonomy (standardized descriptions of the product or service being advertised within a creative unit)
- Audience Taxonomy (standardized naming convention for audience attributes)
- Content Taxonomy (contextual categories/channels)
- MRAID (mobile in-app rich media ads API)
- New Ad Portfolio (ad weight, size, experience specs)
- Open Source Initiative
- Spiders and Bots (traffic detection & filtering)
- Podcast Measurement Technical Guidelines
- SafeFrames (secure ad “container”)